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McDonald's Fannual Campaign


Art Direction, Design and Illustration for a number of Mcdonald's campaigns. Namely McDonald's first Fannual report, showcasing fan favorites alongside national stats. Subsequently—certain individuals were gifted letterman jackets from their favorite red and gold brand.

Campaigns relied heavily on both standard media practice as well as social strat/influencers for general push and awareness.

Agency: WE Communications

McDonald's Cabincore Campaign

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